The “Industrial Heritage Circuits of São João da Madeira” allow visitors to see firsthand the restoration of the region's industrial heritage. For example, Viarco, the only operating pencil factory in the country, Helsar and Everest, from the footwear sector, Cortadoria Nacional de Pelo and Fepsa, from the hat industry, and Heliotêxtil, a trimmings factory, are some of the participating companies. The Welcome Center is located in the Torre da Oliva building.