Located on a hill near the left bank of the Guadiana river, it received privileges from the charter of Évora in the 13th and 14th centuries. The architectural heritage includes the walls (National Monument), the Church of Saint Maria (National Monument), the Church of Saint Francisco (National Monument) and the Palace of the Counts of Ficalho. The Ethnographic Museum and the Clocks Museum are also worth a visit. The craftswork includes the manufacturing of shoes and the sheperd's art and the damed Serpa cheeses are traditional activities.